Formats Gallery
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BUILDING THEM STRONGER

We are building clothing of the future for our friends of today. Adding panels and extra reinforcement gives strength while looking pretty dam cool at the same time. Central Canada is a barren location with ugged terrain. We found inspiration in the landscape leading all the way through Alberta and onwards. Our designs fit the landscape in function and colour. Like a natural camo in style.

LIVING NOW

If anyone knows how to live, it’s Mr.Braun. Eating right, mixing it up with friends all over the Province and getting the exercise that’s required. I don’t have the discipline to cease the moment like he does, but I’m learning slowly. AJ has an interest in saving the animals, especially the exotic ones. He has asked me a few times if we could start a foundation to funnel some funds to The North to help the Polar Bear population amongst other great causes. I’m into it, we just need to get through the Summer first and then head North to investigate. Stay tuned for more on that. Here AJ wears some of our classic Sweats and Organic Polo.

LIKE THE DAYS OF OLD

Way, way, way back, our ancestors used fabrics like Merino Wool and Tweeds in more common garments. As time rolled on, making clothing by hand was replaced by machines and the mighty dollar became more important than the art form of designing garments you were proud of. Well thankfully those days have returned and we care about what we make again, even more than we care about paying our bills. Infact, we care so much about creating clothing that is so far superior than the rest, that we are sure you will see this quality too- and become lifelong customers. We wear our own products everyday. There is nothing better available. It’s because we care again.